Book an appointment with The Diamond Shoppe using Setmore
Book an appointment with The Diamond Shoppe using Setmore

Need to know

Your Diamond Buying Guide
Shop Loose Diamonds

About Diamonds…

With the help of our diamond buying guide we hope to make your shopping experience easier, as diamonds are not something one buys every day.

edited by Angelique Gous

First time buyers usually find themselves overwhelmed by information and realise quickly that there is so much more to diamonds than what meets the eye.
We are often asked: “Which of the four C’s is the most important?” In truth, they are all important, but if you are buying a diamond as a gift or in an engagement ring, there is an order to prioritize the four C’s to ensure that you obtain the very best value for your money when making such an investment.

 

How To Use The 4 C’s To Maximise Value

 

Cut

Imagine this scenario; a woman wearing a diamond enters a room. The first thing you will notice is if the diamond is cut well. The relationship between the facets enables the brilliance to display the true beauty of the diamond, a fire that can often make the diamond seem larger than it actually is.
A well cut diamond will make an entrance for the wearer. Although all the C’s are important, the grade of the “cut” should not be compromised. Achieving an “excellent” cut grade is no easy feat for the diamond polisher, and it requires a tremendous amount of skill, accuracy and experience to be awarded cut grade of  “excellent”.

 

Carat Weight

The woman’s ring has caught everyone’s attention, as we move closer we notice the following; the size of her stone, its carat weight. The carat of a diamond is one of the biggest contributors determining the price of the stone. As the diamond becomes larger the more expensive it becomes. This is one of the caveats that greatly impacts the budget, unless one is willing to compromise on the next  two  C’s, which we further outline in our diamond buying guide.

 

Colour

As we move closer to be introduced to the lady with the  diamond, we notice something else about the diamond;  the Colour. A fancy colour such as a blue or pink may have been a little more obvious from a distance, but white diamonds will need a closer look to determine the hue. White diamonds are graded according to how white they are, D being the whitest, or most colourless. As we move down the alphabet, the diamond begins to display more and more of a tint of colour. So, it follows that white diamonds are more valuable if they are colourless or near colourless.

 

Clarity

We are now close enough to our lady to say hello. This is still often not close enough to see the fourth C: “Clarity”. From a distance most clarities look similar. The clarity of a diamond is determined by the internal characteristics, or inclusions, in a diamond. These are completely natural and are in fact the signature of each stone. Again, the fewer inclusions a diamond  has, the more valuable it becomes. Because you will need magnification to see inside the diamond, this is the last characteristic you will see.  When fine tuning the budget for a diamond you wish to purchase, clarity might be the last on your list of priorities.

CategorieS

What We Make

Rings

Discover the ring that captures your forever—explore our stunning engagement ring collection today!

Earrings

Add a touch of elegance to every moment—explore our dazzling earring collection today!

Pendants

Keep your sparkle close to your heart—explore our stunning pendant collection today!

EngagemenT

How It Works

w

Chat With Us

Have questions or ready to create your dream piece? Chat with us today and let’s bring your vision to life!

Diamond Selection

Experience the magic of choosing your perfect diamond together—visit our exclusive Diamond Bar and handpick the sparkle that speaks to you!

Design Your Ring

Bring your dream ring to life! Work with our expert designers to create a one-of-a-kind masterpiece that’s as unique as your love.

Follow Along 

Stay inspired and in the loop—follow along with our weekly blogs for the latest trends, tips, and sparkle-filled stories!

Why GIA Diamond Grading Reports Matter & How They Benefit You

    About When shopping for diamonds, especially affordable natural diamond engagement rings, you deserve absolute peace of mind. That’s why at The Diamond Shoppe, based in the heart of Cape Town, South Africa, we trust GIA diamond grading reports to certify...

How to Be the Dream Client Every Jeweller Loves (and Why It Gets You the Perfect Ring)

  About Looking for your perfect engagement ring? Whether you're browsing affordable natural diamond engagement rings or planning a custom masterpiece, becoming the ideal client can transform your entire experience. At The Diamond Shoppe, nestled in the heart of...

Everything You Need to Know About Our 3-Month Downpayment Plan on Engagement Rings

  About Finding the perfect engagement ring should be an exciting, stress-free journey—one that doesn’t leave you worrying about unrealistic financial burdens. At The Diamond Shoppe, we believe in working smarter, not harder, to make your dream ring a reality...

Uncomfortable Engagement Rings to Avoid: A Guide to the Perfect Fit

  About Finding the perfect engagement ring is an exciting journey, but comfort is just as important as beauty. After all, your ring should be a symbol of love, not a source of irritation! If you’re looking for affordable natural diamond engagement rings that are...

Custom Design Your Dream Ring: The Ultimate Guide to Creating a One-of-a-Kind Masterpiece

  About   When it comes to engagement rings, nothing says "forever" quite like a custom-designed masterpiece. Your love story is unique, and your ring should be too! At The Diamond Shoppe, nestled in the heart of Cape Town, South Africa, we specialize in helping...

Best Bang for Your Buck: How to Get the Most Value from Your Engagement Ring

  About  Value... Does it really matter? Choosing the perfect engagement ring is an exciting journey, but it can also feel overwhelming—especially when balancing quality and budget. If you’re looking for affordable natural diamond engagement rings that maximize...

The Ultimate Guide to Engagement Rings and Their Prices in Cape Town

  About  ... Are you on the hunt for the perfect engagement ring in Cape Town? Whether you're looking for a timeless solitaire, a dazzling halo, or a trendy vintage-inspired ring, finding "affordable natural diamond engagement rings" that match your style and...

Lab-Grown Diamonds: The Trend That’s Losing Its Sparkle

  About  Difference... Does it really matter? Lab-grown diamonds have been making waves in the jewelry industry, often marketed as the “affordable” and “ethical” alternative to natural diamonds. But before you jump on the bandwagon, let’s take a closer look at...

Beyond Diamonds: The Ultimate Guide to Stunning Gemstone Engagement Rings

Is it the RIGHT option? When it comes to engagement rings, diamonds may steal the spotlight, but they’re not the only show in town. Modern couples are increasingly opting for colourful and unique alternatives, each with its own story, sparkle, and charm. If you’re...

Which Colour is the Right Colour for you| TDS

  About Colour... Does Colour really matter? When looking for your engagement ring, the colour of your diamond is extremely important; but how do you know you are making the right choice? edited by Angelique Gous Colour ranges; Diamonds come in a variety of...